Holland America
Establish a consistent and flexible design system for Hollard’s U.S. digital presence that could scale with the brand over time.
As lead designer, I worked across all UI and authored the digital style guide—defining evergreen standards in typography, color, layout, and interaction. I ensured brand decisions carried through consistently across platforms and creative outputs, influencing everything from web to broadcast.
A cohesive, scalable system that guided the brand through years of evolution—shaping campaigns, digital touchpoints, and national commercials.
Year
2016 -2018
Role
Senior Art Director
Agency
Publicis Sapient
Sapient Nitro
