Brand Systems & Strategy.
Building trusted, scalable brands for finance, tech, and healthcare.
BEYOND A LOGO
Your Brand is Your Most Valuable Business Decision.
I partner with founders and leaders to build foundational brand systems that bridge creativity and business impact. With 15+ years of experience launching and transforming Fortune 500 brands in regulated sectors, I specialize in creating work that is not only visually compelling but also strategically sound, ADA-compliant, and built for scale.
I believe that brand can make a good business great.
My mission is to help founders build the world’s most talked-about brands.
My Capabilities
Brand Strategy
& Positioning
Defining the core narrative that sets you apart.
• Brand Positioning & Architecture
• Competitive Landscape Analysis
• Voice & Tone Framework
• Go-to-Market (GTM) Strategy
Brand Identity
& Design Systems
Creating the visual language that builds recognition and trust.
• Logo & Visual Identity Design
• ADA-Compliant Color & Typography Systems
• Iconography & Art Direction
• Brand Guideline Development
Digital Ecosystem
& Launch
Bringing the brand to life across key touch points.
• Website & App UI Design
• Digital & Social Asset Creation
• Presentation Design & Sales Materials
• Production Leadership (Photo & Video)
Case Studies
Basil Hayden
Modernizing the visual language while honoring the bourbon’s heritage
Razorfish Rebrand
Reestablishing Razorfish as a bold, modern leader in today’s digital space.
US Bank Mobile App
A Mobile Experience Reimagined
Brands I’ve collaborated with
The proof is in the partners.
My Process
Phase 1
Strategy & Discovery
Stakeholder interviews, audits, and analysis to define your strategic foundation.
Phase 2
Creative Exploration
Visual mood boards and creative directions to align on a visual vision.
Phase 3
Design & Development
Design of the core identity system and key application mockups.
Phase 4
Systemization & Launch
Building comprehensive guidelines and final asset kits for launch.
Why Partner With Me?
Fortune 500 Pedigree: 15+ years at top agencies like Razorfish, HUGE, Saatchi & Saatchi and Publicis Sapient.
Regulated Industry Expertise: Deep understanding of the unique challenges in finance, healthcare, and technology.
Business-First Creativity: A proven track record of linking creative work to measurable business results like increased engagement and revenue growth.
Senior Leadership: You get a former agency Creative Director as your dedicated strategic partner.
Ready to build a brand that commands trust and accelerates growth?
