The Baldwin Group
Baldwin Group needed a robust, scalable website template that could flex across multiple business cases. They wanted clear component specifications and a system to organize their content in a way that made sense for both internal teams and clients.
I led the design and UX strategy, crafting a fully modular design system built around adaptable components. I authored the style guide and UI documentation to ensure consistency across future use cases—whether for marketing pages, service offerings, or personalization pilots.
Every component was thoughtfully put together to give editors options—enabling them to mix, match, and evolve content with minimal design intervention.
The site is intended as a scalable vessel for client-managed content, much of the current version includes filler text and placeholder imagery (Lorem Ipsum) to demonstrate layout flexibility and guide their internal teams through implementation. My design allowed them to visualize structure and flow before real content was in place.
Year
2024
Role
Creative Director
Agency
Razorfish
Every page was meticulously annotated to ensure future templates were precise and easy to implement. I also made sure every component stayed true to the brand, down to the smallest detail.