US Bank
I joined the U.S. Bank mobile app team to support a fast-paced Agile workflow with tight sprints and evolving priorities. My primary focus was ensuring ADA accessibility across the app experience, while also contributing to UX/UI design and helping build out the digital style guide to drive consistency across platforms.
Style Guide
The guide provided design teams with several tools to help them work faster and more effectively. The style guide included color systems with ADA-compliant contrast checks, typography, buttons, iconography, custom illustrations, and data visualizations.
Primarily, guidance around interactive patterns ensured that newly created pages felt consistent with existing designs. I was responsible for keeping the guide up to date, enabling teams to build as many screens as possible with speed and consistency.
Deliverables
Digital Styleguide
Design Experience Design
Mobile App
Year
2018 - 2019
Role
Senior Art Director
Agency
Publicis Sapient
Creative Team
Sue Jones
Creative Director
Julie Hoffman
UX
Illustrations
Custom illustrations were created to add visual interest and variety to the content cards.
Component Library
Designed flexible components that could adapt to various content needs—scaling seamlessly to accommodate images, data visualizations, and custom illustrations, ensuring both consistency and variety within the app UI.
Data Visualization
Delivered a flexible suite of data visualizations designed to accommodate a wide range of content and user scenarios.
UX mapping and detailed usability annotations were provided to clarify user actions and ensure design intent.
The feedback
U.S. Bank has been proactive in enhancing its mobile app by adding new features monthly. Notably, the introduction of the "Goals Portal" combines behavioral science with digital experience, assisting customers in achieving their financial goals. Since its launch, over 330,000 customers have planned for or achieved more than 400,000 meaningful goals.
Source: USBank
#1 in Forrester’s 2024 Digital Experience Review
#1 in Insider Intelligence’s Mobile Banking Scorecard
Over 400K meaningful financial goals created via the Goals Portal
High App Store ratings, with users praising the app’s speed, clarity, and ease of use