Chewy x Fnbo
Support a new seven-year deal with Chewy with a go-to-market strategy for a new co-branded credit card.
THE FACTS
There are 86M pet households in the U.S. Americans spent an average of $4,800 per household on their pets in 2024 with no plans to cut back in 2025. Today, Chewy serves 20M pet parents.
Chewy Card Treat Truck
Experiential tour of key markets
Our pets-only food truck will visit dog parks, festivals, farmers markets and other pet-friendly places to collect sign-ups and reward good boys and girls with a treat.
Meta & TikTok Influencer Program
If Pets Could Choose. I’m letting Snickerdoodle decide what we do. All. Day. Long. #ChewyPartner #ChewyCreditCard
Streaming Spot/OTT commercial
Developed a high-impact streaming spot for Chewy, crafted specifically for OTT platforms. The work combined visual storytelling with clear brand messaging, tailored for smart TV and mobile audiences across services like Hulu and Roku. Designed to engage viewers in short-form, skippable formats while maintaining narrative depth and brand consistency.
Chewy Card VIPet Lounge
Experiential airport activation
At a busy airport like LAX, LGA, ATL or CHI, our pop-up gives traveling pets and their parents a place to relax. We’re talking real grass, premium pet treats, fresh water and even a place to potty.
Pet-free travelers are welcome to snuggle rescue dogs and cats. If they fall in love, they can adopt!
Social, stories & banners
41% of millennials’ financial services purchases were directly influenced by social ads
Buzzy OOH
11x greater ROI across social with creator content vs standard brand advertising
4.6x more likely to be subscribed to an auto shipment of pet toys/ pet food
RESULTS
1.5x Increase in consideration after seeing creative
55% Decrease in “not at all likely” responses after seeing creative
Year
2024
Role
Creative Director
Agency
Razorfish
Creative Team
Toby Past
SVP/ EDC
Chelsea Andrews
GCD
Tony Porras
CD
Todd Zerger
CD UX
Deliverables
Brand Positioning
Brand Tone + Messaging
Brand Language Design
Experience Design
Marketing Toolkit & Social